Consistently high returns make great email marketing content a cost-effective sales tool for many businesses. For retailers, regular communication keeps you at the front of your customers’ minds, so when they’re ready to buy, you’re there.
It’s a similar, but slightly more nuanced, story for service businesses. The key to successful email marketing content writing for consultative businesses is quality – not quantity – of communication. Start an interesting conversation, share useful advice, offer something original and you’ll have a far greater chance of opening doors…