Is SEO a dark art or a science? Well, it’s a good question, and for us here at soVision IT it’s about getting good page rank for our clients.
And every client is different. Different services and different products demand unique SEO techniques to deliver the relevant traffic that’s going to convert into sales for your business.
SEO also takes time and it’s worth remembering that Google (and the other search engines) is actually invested in delivering a good user experience for the customer looking for a service or product.
There’s also much more to SEO than meets the eye, and it’s our job to guide you through the process and to also manage your expectations.
Just for starters, there are your key words, and it’s important to remember that you’ll share those same key words with all your competitors. So we’ll be looking for more than just the obvious. We’ll also be asking you about your competitors and we’ll be talking to you about CRO (conversion rate optimisation) too. When a potential client does land on your website, is it a good experience for them, and will they take the next step?
These are just some of the steps we’ll be taking to build and deliver an effective SEO strategy for your business.